Bell Pottinger: Disgraced British PR firm enters administration after Nigeria racial row

Disgraced British PR firm Bell Pottinger went into administration following a divisive campaign in Nigeria sparked industry outrage, resulting in an exodus of clients and prompting the trade body to strip it of membership.

Accountancy and business advisory firm BDO stated on Tuesday that three from the group’s operating entities within the United kingdom – Bell Pottinger Private Limited, Bell Pottinger LLP and Bell Pottinger Services Limited – have been put into administration.

“Following an instantaneous assessment from the budget, the managers make numerous redundancies,” a spokesperson for BDO stated.

“The managers are actually dealing with the rest of the partners and employees to find an orderly change in Bell Pottinger’s clients with other firms to be able to safeguard and understand value for creditors,” the spokesperson added.

“We took appropriate steps to preserve the legal rights Bell Pottinger might have with regards to the failure from the business.”

None of Bell Pottinger’s subsidiaries outdoors the United kingdom have been in administration. They still trade underneath the charge of their separate management teams, BDO stated.

Tuesday’s announcement marks a bitter conclusion towards the quick demise of among the UK’s best-known pr firms.

The Pr and Communications Association (PRCA) a week ago stripped the audience of membership, stating that it’d “brought the PR and communications industry into disrepute” having a campaign in Nigeria which was charged with stirring up racial tensions.

The organization was understood to possess been haemorrhaging clients for many days just before might a significant shareholder recently authored off its stake. 

The accusations connect with Bell Pottinger’s relationship with Oakbay, a business controlled through the wealthy Gupta group of Indian-born businessmen, that has broadly been charged with applying undue influence over South African President Jacob Zuma.

The PRCA launched an analysis into Bell Pottinger – whose clients had ranged from multinational companies to governments, public sector organisations, entrepreneurs and a few of the world’s wealthiest individuals – carrying out a complaint from South Africa’s primary opposition party, the Democratic Alliance (DA).

The DA blamed Bell Pottinger of trying to “divide and conquer the South African public by exploiting racial tensions inside a bid to help keep Jacob Zuma and also the ANC in power”.

The allegations apparently initially stemmed from leaked emails that recommended Bell Pottinger had labored with Oakbay to produce a “narrative that grabs the interest from the grassroots population”.

Bell Pottinger left the Oakbay account in April, as well as in This summer the audience stated it had fired one partner and suspended another, in addition to two other employees, because of the campaign.

Bell Pottinger’s leader James Henderson, who at that time stated he was “deeply sorry this happened”, resigned earlier this year.


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