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  • Wednesday, Jan 24th, 2007 at 3:39 am
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  • Internet Marketing
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Ezine Marketing Network

January 24th, 2007 by

There’s a powerful new way to market your company to thousands of potential customers at one time. It’s called an Ezine Marketing Campaign. What is an Ezine marketing campaign and is it for you? An Ezine is an electronic newsletter that contains expert information about your company and can be submitted to thousands of subscribers at one time. Just think; information can be distributed about your product by the thousands in seconds.

Ezine marketing is a powerful new tool many companies are using to reach the masses with minimal effort. If you are interested in Ezine Marketing, then you can use the Internet to search for companies that offer Ezine marketing services, such as newsletter design and format as well as emailing the newsletter at the desired times you wish it to reach your potential customer. Building your own marketing base is important to the success of your business. Be sure and utilize the programs you already have in place. If you have a website, newsletter, and merchant account, you’re already half way there. A merchant account is where your website is set up so that customers can purchase their product through your site. A newsletter is a letter that contains information about your company and products.

Things such as product development and pricing could be included in the newsletter. If you have sales or exciting promotional campaigns going on, it’s important to let your customers know this and what better way to do this than an ezine? Through your website, the customer can subscribe to your ezine. This way you will create a newsletter database that will allow you to send them information through your ezine. Isn’t that fabulous? Your business will have a database of customers that are already interested in your product. They told you so by subscribing to your newsletter. An ezine is also operated by an autoresponder, so once it’s set up the maintenance is minimal.

An ezine offers them wonderful information but also promotes your business as you would like it promoted. In a high-tech world, why not take advantage of a program that can build and maintain your business faster than the mail and think of the postage you’ll save. The combination of the strategies you and your company already have into place plus the power of an ezine should increase your business and help with overall “Branding” of your company. Use as many strategies as possible and don’t limit your marketing to one venue. While the ezine is a wonderful tool, remember Internet marketing doesn’t reach everyone. There are still the purists that enjoy getting a flyer and reading the newspaper or magazine ads. So, sit down with your marketing department and develop a strategy that is right for you.

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