Home Business Niche Article Club

Affiliate Marketing


Understanding the Pitfalls for Affiliate Marketing

February 9th, 2007 by

While work at home moms are often the favorite target for Internet scammers, website owners are a close second. You own a website and are possibly paying bit of money to keep the site running. Do you not wish you could make some
money with the website you work so hard to maintain? Imagine how wonderful it would be if you could you’re your hobby into a real business that would not only pay for itself, bt even offer you a few extras that could be put to good use for the kids, or your family. To a webmaster, affiliate marketing is almost always the answer to this dilemma. In and of itself, affiliate marketing is a wonderful opportunity share in the profits of a reputable company by displaying their links and banners, and allowing
interested parties to visit those sites and perhaps purchase a product. When they do so, the company will often offer you a small percentage of the sale as a finder’s fee.

Yet there is a bit of a seedy underbelly to the affiliate marketing industry that will actually jeopardize your good name as a webmaster and will also result in payouts that are pennies on the dollar. For example, have you ever been surfing the web only to suddenly stumble across a website that touts an amazing nutritional supplement that does it all? Weight loss for the overweight, hair growth for the bald, an increased sexual stamina for those lacking it and a host of other items are cured or corrected with a pill after breakfast, lunch and dinner. These miracle cures are touted on the website via a long list of testimonials, and you can almost always recognize the feel of these sites simply by the long list of text they sport, the varying fonts employed, and also the different colors these words are written in. you may simply shrug your shoulders at such a site until – about halfway down – you see a copy of a commission check the webmaster has posted and suddenly he or she has your undivided attention. The heck is small enough to be realistic yet big enough to have you consider what you could to with the money and how it could ease the tension at home from lack of disposable income.

When you are hooked, the spiel usually involves a site owner who is so successful that he or she has decided to take on two or three qualified novices and train them to do the business as well. This involves selling the miracle product to your friends and neighbors and then just sitting back and waiting for the money to roll in. Additionally, you will need to post banners on your website. What has just happened, in a nutshell, is an affiliate scam that ties your success directly into a multi-level marketing
scheme. While your links will attract more interested parties to the originator’s website, you are meanwhile alienating your friends and families by the legal drugs you are peddling. This is not what affiliate marketing is all about, and it is important that you understand the implications of your putting links or banners of any business on your website.

Posted in Affiliate Marketing | No Comments »

How To Super Charge Your Affiliates

January 18th, 2007 by

by: Stephen Warren

In my article “Affiliate Marketing What Is It And Why Use It?”, I stated that only 5% of your affiliates will do 95% of the sales. If you don’t follow this guide, you might not even get that.
If you want to make your affiliates more productive, then you must make it as easy as possible to get them to do what you want them to do.
Provide them with as much help as you can, leave no questions unanswered, do as much for them as you can, so they can literally just tell people about you, your product or your service.
Provide them with banners, link text and example ads, this way they can just do a copy and paste and BAM, all their work is done (If that is all they want to do). However super affiliates will do much more than this, and thus require more care. I will talk about super affiliates in a separate article though.
Many affiliate programs just let the affiliate join then leave them on their own. This is great if you want an army of affiliates who will do nothing for you, but how many people want that?
What you want is an army of people actively going out and telling people about how great you and your website are. This will ultimately lead to more sales.
How To Do It
When you create an affiliate program, you must teach each individual affiliate what you want them to do, spell it out nice and clear. Then tell them HOW you want them to do it.
This might sound like a lot of work, but not necessarily so. You could just do the above, and put it into an autoresponder.
That way, whenever a new affiliate signs up, they will receive a handy dandy guide, giving them all the information they need so that they can start right away.
Also, it’s a great idea to include an FAQ (Frequently Asked Questions). This will make it much easier for them to understand what you want them to do. Be sure to list every possible question that could pop into their heads, this will also reduce the amount of email support you have to carry out.

About The Author

Stephen Warren is the creator and webmaster of http://www.marketershandbook.com, a completely free business and marketing resource which anyone may use.

Posted in Affiliate Marketing | No Comments »

How to Increase Your Site Traffic and Succeed With Your Affiliate Marketing Programs

June 9th, 2006 by

As an affiliate, your main objective is to sell the products and services offered by your partner merchants. Unless you can do this, you can never hope to make a significant amount of money with affiliate marketing programs. So how do you boost sales? All things being equal, you will need to increase your site traffic before you can experience more sales. By the law of averages, the more people are aware of the products you are offering, the more products you will sell.

Here are a few tips that can help you boost your site traffic:

1. Optimize for the search engines. The most successful sites on the internet are the most visible ones. Now there are various ways to achieve increased visibility on the internet, but the foremost method is that of search engine optimization. The details are too technical to discuss here, but the purpose of search engine optimization (SEO) is to help your site achieve higher rankings on the search engines. If you have used a search engine, you will notice that any particular keyword search will return thousands, if not millions of results. Most people will not bother to browse through all those results; they will prefer to look into the sites already displayed. Statistically speaking, the sites listed on the first results page will garner the highest amount of traffic, putting those sites in a better position to make money.

2. Joining internet directories. While internet directories are no longer as widely used as search engines, some people do use them. It is important that you do not overlook the potential customers that these directories can bring to your site. To join an internet directory, you will have to submit your site for approval, and you will be categorized accordingly.

3. Provide fresh content. Your site must continually be updated if you expect your visitors to keep coming back. Your site must have useful content, as well as tools that will help your target audience. Make your site as easy to navigate as possible, and be sure that your links work the way that they should. There is nothing that frustrates people more than a “broken” website, and once your site has been labeled as such, chances are slim that many people will want to come back.

4. Build an online community. In other words, build relationships with your potential customers. Make your visitors feel welcome and appreciated, and they are likely to come back. Be interested in solving their problems and they will thank you with their business.
Making your affiliate marketing program work is really not that much different from operating a traditional business. The only way you can keep your customers is to treat them right. The Japanese have a saying: The customer is God. As long as you treat your customers with respect and exert effort in trying to meet their needs, you will find that they will be more than willing to help you with yours.

Affiliate Marketing and Requesting Customer Support

As a webmaster, you are bound to run into problems. Even though you have spent a good amount of time learning the affiliate marketing trade, sooner or later you will run into some challenges that you will need help to resolve. Areas such as e-mail services, affiliate marketing software, and online services are often particularly troublesome.

Unfortunately, getting help is not often easy, even from your web host. But there are ways to make the process simpler for both sides. Here are some questions that you might consider before you call your service provider:

Who are you? This is a common problem. Many people report their problems without providing their personal information, such as their username. Unless the support team knows who you are, how do you expect them to solve your problem?

What is the problem? Be specific. Identify which product or service is not working properly. Keep in mind that you are just one of your web host’s customers. Unless you can pinpoint the problem, chances are pretty slim that you will receive appropriate and timely help.

What software are you using? Your web host’s support team will need information on the software you are using. For instance, they will ask you what type of system you are using in your computer. It is a well-known fact that certain applications do not work well on certain systems. Be sure to give any relevant details about the services or applications that you use.

When did the problem start? Identifying the time you became aware of the problem is important. If you have recently made any changes to your system and the problem appeared soon after, it is quite likely that particular change is the cause. Don’t withhold information from the support team; every bit of knowledge is crucial to identifying the source of difficulty.

What have you tried to fix the problem? If you have attempted to fix the problem yourself, be sure to include an account of your attempts in your report. Letting the support team know what you’ve already done will help them save time, and also make a more accurate diagnosis of what’s wrong.

Have you kept it simple? For security purposes, some support systems do not allow HTML display. To avoid having your e-mail intercepted, it is best to send your messages in plain text format.

Remember to be polite. Keep in mind that the support team is composed of human beings – they certainly will not appreciate if you maltreat them. Never insult them; never use profanity. If you want your problem to be resolved, it is better to hold your peace and act civilly. Despite what you may think, you are just one of their customers — they reserve the right to discontinue their services to you whenever they like.

These pointers will not always get you the speedy service that you deserve, but they can certainly help.
Affiliate marketing is a difficult business enough without making enemies. By taking a little time to see things from your support team’s point of view, you can drastically improve the quality of service you get.

Posted in Affiliate Marketing | No Comments »

Affiliate Marketing for Home Internet Business

June 9th, 2006 by

Affiliate marketing is one of the most popular ways for home business owners to promote their companies. But at the same time, affiliate marketing is a great way for anybody to start a home based business. So as you can see, affiliate marketing works from both sides of the business world. If you have never heard of this sort of marketing technique you are not alone. Generally speaking, it has just become popular among the masses over the past couple of years. And even though there are a lot of people that are using this technique, there are still many more that are out in the dark.

The most common reason that people do not get started in affiliate marketing is because they are not aware of what it entails. They are afraid to give it a shot because they simply think that it will be a waste of time. The good thing is that affiliate marketing is not hard to understand. The basic definition is that affiliate marketing is a method of promoting websites in a way that affiliates are rewarded for sending visitors or customers to other sites. As far as affiliate marketing is concerned, compensation varies depending on the type of program that you are involved with. In some cases you will get paid or have to pay for each visitor that you send or receive. In other cases, compensation is based purely on customers buying products or services.

If you are looking for a way to promote your home business, affiliate marketing can help. What you will do is find affiliates that are willing to promote your site to others for you. The good thing about this is that you do not have to pay them unless they meet the specifications that are set forth; this usually includes pay per click, or pay per sale. This means that you will get a lot of promotion without having to do any work on your own. Most people prefer pay per sale programs because they will never have to pay out any money unless they get a sale.

On the other side of things, there are many people that make a living by affiliate marketing. The way this is done is by getting involved with as many programs as possible. You can then set up different websites that will drive traffic to your affiliate’s sites. When this happens, you will get paid!

Affiliate marketing for a home internet business is a great way to get promotion. You do not be one of those people that overlook this option because it sounds too complicated. Affiliate marketing is worth a shot. Who knows, it may be all you need to take your earnings to the next level!

Posted in Affiliate Marketing | No Comments »

Affiliate marketing for home internet business

June 9th, 2006 by

If you desire to work at home, but are sketchy as to whether your business skills are enough to succeed, try affiliate marketing for home Internet business.

Affiliate marketing is essentially a Web site network. Let’s say you own an interior decorating business. Your Web site is dedicated to promoting your company and reaching out to potential customers. While your service is basically traveling to locations and performing consultations for redecorating rooms and businesses, you know that those who are interested in redecorating their homes are also into household accessories such as candles, curtains, antique furniture, etc. In this case, affiliate marketing for home internet business would involve contacting companies who sell these items, getting their permission to post links to their sites on your Web site, and collecting a percentage of profit for each purchase that company receives because someone clicked the link from your site to theirs and bought an item.

In turn, these companies may decide to post the link to your Web site on their site. Someone who is browsing for discount furniture may see the link to your interior decorating business and decide to contact you for a consultation. Once the contract is signed between you and the client, the Web site that sent business your way will then collect a tip.

For affiliate marketing for home internet business, having a business yourself is not even really a requirement. If you are nuts about hair products, you can make a living selling hair products without having to take orders or stock products.

How is this done? Create a Web site dedicated to hair tips and hair trends. Include columns and articles all about hair that will attract other hair gurus to your site. After your Web site is established, contact several online beauty product stores and set up affiliate marketing agreements.

Those who hit your site and/or become a regular visitor will inevitably be interested in ordering these products advertised on your site. Once that advertisement link is hit by your site visitor, and a purchase is made, you will then receive commission.

The key to having successful affiliate marketing for home Internet business is simply continuing to increase traffic to your site. The more hits on your site, the more chances you have of gaining profit from purchases made through links on your site. Promoting your Web site, writing articles that contain appropriate keywords and instituting a newsletter to subscribers would be promising ways to attract browsers to your Web site.

The more hits you have on your Web site, the more successful affiliate marketing for home Internet business will be. If a company sees that your Web site is regularly visited by hundreds of people daily, they will be more likely to join forces with you in an affiliate agreement.

Posted in Affiliate Marketing | No Comments »