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12 Tips For Writing Winning E-mail

February 6th, 2007 by

by: Michael Oksa

Learning to write more effective e-mail is a valuable skill when you are trying to build an online business. Here are a few tips to get you started.

SUBJECT LINE
Capitalize The First Letter of each word in your subject line NOT EVERY LETTER. writing in all lower case should also be avoided. You may be trying to make sure your e-mail gets read when using all caps, but it will be deleted most of the time, without ever being read.
Avoid making claims that are difficult, if not impossible, to prove. Try to avoid words like best, biggest, easiest, greatest, and so on. These words are subjective, and will often cause people to delete your message without opening it. If you feel you absolutely must use words like this in your subject line, then support them in the body of your e-mail.
Make them short and compelling, but don’t use deception to get people to read an e-mail. “Message From Admin” or “Account Deleted” are two examples of deceitful subject lines. You may get someone to open the e-mail, but if they find an ad they will delete, and more than likely, block future messages from you.
BODY
If you are sending e-mail to someone you don’t know personally, then explain who you are and why you are sending the e-mail. Example: “You are receiving this e-mail because you are in my A1SFN downline”, a simple explanation is usually all that is needed.
Pay attention to how the body of your email looks. Remember to put a space between paragraphs, but avoid too much use of “white” space, too. You want your e-mail to be easy to read.
Use proper punctuation, and use capital letters at the beginning of each sentence. Messages written in all lower case are fine for quick notes to family and friends, but have no place in a business e-mail. Don’t forget, spelling and grammar count too.
Sign your name to your email. It shows your downline you are a real person, and builds trust.
Use a p.s. in every message you send. It is one of the most read parts of an e-mail. Ask for some action on the part of the reader in the p.s., but keep it relevant to the main text of the email.
A signature line is an accepted way to do any non-relevant advertising. Most mail providers offer this service.
OTHER
Don’t spam. If you are not sure whether the email you are sending will be considered spam or not, then don’t send it.
Respond to emails you receive as fast as you can. Within 24 hours whenever possible.
Finally, test the different parts of your e-mail on a regular basis. Keep what works and get rid of what doesn’t work, and you will soon find your email response rates go up.

Take some time to review these tips, and see where you can make improvements, you’ll be glad you did.

About The Author

Michael Oksa is the publisher of the A1 Success Force Newsletter. You can save time and money when you’re well informed. More info at http://www.a1successforce.com

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Ezine Marketing Network

January 24th, 2007 by

There’s a powerful new way to market your company to thousands of potential customers at one time. It’s called an Ezine Marketing Campaign. What is an Ezine marketing campaign and is it for you? An Ezine is an electronic newsletter that contains expert information about your company and can be submitted to thousands of subscribers at one time. Just think; information can be distributed about your product by the thousands in seconds.

Ezine marketing is a powerful new tool many companies are using to reach the masses with minimal effort. If you are interested in Ezine Marketing, then you can use the Internet to search for companies that offer Ezine marketing services, such as newsletter design and format as well as emailing the newsletter at the desired times you wish it to reach your potential customer. Building your own marketing base is important to the success of your business. Be sure and utilize the programs you already have in place. If you have a website, newsletter, and merchant account, you’re already half way there. A merchant account is where your website is set up so that customers can purchase their product through your site. A newsletter is a letter that contains information about your company and products.

Things such as product development and pricing could be included in the newsletter. If you have sales or exciting promotional campaigns going on, it’s important to let your customers know this and what better way to do this than an ezine? Through your website, the customer can subscribe to your ezine. This way you will create a newsletter database that will allow you to send them information through your ezine. Isn’t that fabulous? Your business will have a database of customers that are already interested in your product. They told you so by subscribing to your newsletter. An ezine is also operated by an autoresponder, so once it’s set up the maintenance is minimal.

An ezine offers them wonderful information but also promotes your business as you would like it promoted. In a high-tech world, why not take advantage of a program that can build and maintain your business faster than the mail and think of the postage you’ll save. The combination of the strategies you and your company already have into place plus the power of an ezine should increase your business and help with overall “Branding” of your company. Use as many strategies as possible and don’t limit your marketing to one venue. While the ezine is a wonderful tool, remember Internet marketing doesn’t reach everyone. There are still the purists that enjoy getting a flyer and reading the newspaper or magazine ads. So, sit down with your marketing department and develop a strategy that is right for you.

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BUSINESS TO BUSINESS MARKETING – INTERNET STYLE

January 10th, 2007 by

Business to business marketing – internet style – is not a new concept. As a matter of fact, the idea of having two or more businesses help to promote one another is a tried and true idea that has resulted in numerous profits for those involved. Savvy business owners and operators understand the inherent value brought to their establishment by business to business marketing; internet sites offer another dimension that will permit these business owners to continue their networking efforts in the virtual world that the ‘Net provides.

For example, a brick and mortar company - such as a dog grooming business – will be able to benefit from displaying advertisements at the local veterinarian offices. Dog owners are most likely to consider taking their animals for a professional grooming to such an establishment, especially if it comes recommended by their local vet. Conversely, the clients of the dog grooming business will be most likely those who need a veterinarian for their pets, and they may trust the vet recommended by the dog groomer who already has an established relationship with them. The same concept applies to business to business marketing; internet simply adds a new dimension to the transaction.

For example, the local dog groomer as well as the veterinarian may both have websites. This will permit for further business to business marketing, internet style. Since the services provided by the dog groomer and veterinarian only tangentially overlap, they are not in competition with one another, but instead will be able to market business to business in the truest sense of the term. Yet if the dog groomer wants to take the business further on the ‘Net, the business to business marketing internet connection will need to be made with other entities such as dog fancy magazines, animal shelters, and other groups that are not in competition with one another.

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ONLINE BUSINESS: WHEN YOU WANT TO HAVE SOME CONTROL OVER YOUR TIME

January 10th, 2007 by

Are you sick and tired of not having any control over your time? If you have been trying to find away out of the 8 to 5 work routine in the office, you might want to look into the areas of online business. The good thing about a “work home business internet online” is that you can have control over your work schedule. If you are running your own home business, you can work in the comforts of your home at your own convenient time.

Engaging in a “work at home business internet online” has many benefits aside from letting you have some control over your working schedule. If you are a young parent who needs to take care of your baby, you can still earn good money by engaging in a “work at home business internet online” business. Since you are working at home, you can do some work in between your baby’s feeding time or when your baby is sound asleep.

What to do when working online while taking care of your baby

Having a baby is becoming more and more expensive these days. Although your spouse may have a fulltime job, the income that he or she generates from the job may not really be enough to pay all your bills and keep the family comfortable. With the rapid increase in the cost of living all over the country, it is often necessary to have two adults working and earning income for the whole family. If you do not have enough savings to last until your baby is old enough for you to leave to a babysitter while you get a fulltime office job, you should make it a point to find another way to help earn money for the whole family.

Working online while taking care of your baby is one of the most convenient ways for you to earn some money to keep your family comfortable. A “work at home business internet online” could be one of the best options for you to earn money while taking care of your baby. If your baby is still very small, you can work in the baby’s room while the baby is sleeping. You can bring your laptop in the baby’s room and set up a small stable on the one corner of the room and work from there. Working close to your baby will help you monitor your baby while you work. Besides, being close by work save you from the trouble of having to run from one place to another when your baby starts crying.

In the event where you will need to answer or make some calls on the phone while your baby sleeps, it would be a good idea to drag the phone jut outside of your baby’s room so that you can work from there. Do not make your calls or answer the phone inside the room of your baby if you do not want to risk waking up your baby.

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Resources for home business owners

June 20th, 2006 by

When you own a home business you will find that there are many things that will be hard to accomplish. From generating sales, advertising, proper marketing strategy, you name it can be a problem. What do people do in this scenario? Where do they turn? There are many sites online these days that have the answers to many problems the home-based business owners face on a daily basis. It all comes down to searching for the right resources.

Everyone knows the name Google, they know it is a wonderful search engine, and pretty much makes net life simple when trying to find that piece of lost information. But do you know that they are great for business solutions and marketing strategies as well? Google has many branches to its tree, and the home business owner has never climbed many. Google has programs such as Adwords and Adsense that make life on the net a dream come true. Adwords is a great tool in the search for appropriate keywords that can generate mass traffic to the site that you own; it is basically a bidding system. It can be viewed as a word auction so to speak, the word you look for that will be your keyword that is seen by the search engine, is what will direct viewers to your site. Many times however, you will need to compete for the word in question as perhaps there are many other people looking for that very same word.

This is where the bidding begins; you continually place bids until you land the word of your choice. It must be forewarned however, many large corporations have lots of money to plop down on a single keyword. This can make it very hard for a small business that has just started out to get the great keyword that they may have in mind. You may end up loosing a fair bit in the beginning if you are not prepared to spend on the words you really want. This is where having multiple keyword options is most handy. This will ensure that you can still find a way to generate traffic to your site, and possibly make some sales. After the sales have been made, sink the funds back into the business and go for more expensive keywords that you wanted originally.

There are many tools available online for the up and coming Internet business star, many of these programs are sold by a web specialist that has found success with what they are selling you. Keep in mind however, not all of these tools will work. Some are just simple programs packaged in different fashions and sold, as the much needed program. This again is another way for them to become wealthy, and you even further frustrated and lost in your own business.
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Top Affiliate Programs

June 17th, 2006 by

When it comes to Internet based business, one the best methods of generating traffic and sales is to go with an affiliate program. This is a very strong way to keep up on the market place and carve your spot into the field. It is no secret that the best way to start affiliate marketing is to go with a topic that you are very familiar with. This does not imply that you are going to immediately strike it rich, it does however; give you the means to building a great site. Knowing what you are selling or promoting is the easiest way to ensure people look to you for information.

This in turn allows for you to add little pieces of information that you may find pertinent to the product, you can add personal flare and even have unbiased opinions thrown in for good measure. When setting up an affiliate site, the first thing to avoid is the temptation of banners. People steer clear away from banners, and quite frankly they make a site look truly unprofessional. If you are going to go with a merchant on your site, it is extremely important to have one that is directly related to what you are promoting. Have more than one can surely not harm either. Just make sure you realize that this is not the beginning of a fortune either. Affiliate programs are not a guarantee to riches; they are a guarantee that your site will be seen more often. This is what you are truly striving for; it’s all about the traffic.

More and more sites these days are focused around content, this is the information and education aspect of a promoting a product or service. This has become a successful endeavor, and is far easier to establish than a product based affiliate program or general website. When ever you are building one of these sites, it must be kept in mind that the entire goal is to ensure that people are actually clicking on the merchant’s link in order to generate sales that you will receive commission or percentage from. If you cannot generate traffic to your affiliate’s site the entire premise has now been a waste of time and money making it moot. Another site that can be successful is the data driven web sites, or data product info sites. These sites have no information on them that one could muse through it is the basic goods. Cost, description, images the basic showroom. What you want in turn from one of these sites is to force feed the affiliate site or the merchant’s goods to the viewer, making them go immediately to the affiliate site for purchases. This generates income in your pocket by advertising the merchant’s goods, and promoting them.
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Get the word out: Promoting your home business

June 14th, 2006 by

It’s an exciting adventure that you’re about to begin by being self-employed. It’s time to let everyone know about your soon-to-be successful company by promoting your home business.

While hiring a marketing or public relations firm is an easy option, since you are just starting out, it may be a tool you cannot yet afford. If this is the case, it is up to you to develop different media means to promoting your home business.

The most obvious is starting a Web site. There are many freelances out there who would gladly do this for you for a fee, but this is not really necessary if you have basic computer skills. Several sites are dedicated to instructing you on a step-by-step procedure on how to create a Web site for promoting your home business. Many provide usage for a price, but there are some out there in which you can use for no cost at all. This would be a practical option. A free site might not offer all the flourishes of a paid-for one, but as your first priority would be simply promoting your home business, other features, graphics and designs can be added once the money starts rolling in and you have extra cash to spend on creating a stand out site.

Writing a weekly or monthly newsletter is also a great marketing tool in promoting your home business. Fill the copy with your personal background, services provided and costs involved. Update your newsletter with savings advertisements, new services offered and comments from pleased customers when promoting your home business through a newsletter.

While posting a link or subscriber option to your web site for the newsletter is a given, additional initiative must be taken as part of promoting your home business. Obtain e-mail addresses of several companies or individuals who might be interested in using your services. Shoot for the addresses of actual people rather than sending a letter promoting your home business to a general business site. You are then taking the risk of becoming a deleted spam file.

If your home business is a local one, such as a day care or accounting service, advertise in your local newspapers and trade magazines. Coupons always catch a consumers eye, so including them in your ad would be a key tool in promoting your home business. Offering a 10 percent discount is always a plus.

Also, holding contests with prizes would catch they eye of a newspaper or magazine browser. Consider making the prize a week of free service or a sales item.

Lastly, get some business cards together as part of promoting your home business. You can design and print them using a home computer or pay a professional printer who may have additional design ideas that would capture consumer’s attention. Distribute your business cards to individuals and companies, and post them in every store that offers a free advertising billboard.

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Easy Home Business Ideas for Finding Customers

June 6th, 2006 by

What avenues are best to bring customers to you and increase your visibility? In this article, we will look at some methods that business owners have used for many years and have been very successful at increasing their customers and generating more revenue for their business.

A very effective way to generate business, thus increasing your profits, is to talk to people you know; friends, families, neighbors, hit the pavement, spread the word to everyone you know, especially those who like your business and the products you have to offer. Be creative; if one of your products is balloons consider going to all the restaurants in your area and make a deal to have your balloons given to the children who enter. When you go to businesses or friends take a few samples of your products to show them, leave your products with them so they can look at them while you are gone and then follow-up with them and find out what they think. Make them feel a part of your business.

Networking is a great way to make business contacts and you can do this almost anywhere that you go. Your local chamber of commerce often has networking functions where you can meet other business owners in your area. You can talk to them about their business and what works for them, exchange business cards. This is a great method for making contacts. After the social function make a point to go and visit there business, develop a relationship with them.

Take a walk around your neighborhood. This is a great way to meet new people in a casual environment and allows you to sell your product without really selling it. You will have an opportunity to find out what customers who are near you like. Will your product appeal to them? Should you tweak your products to match the potential customers that are near your area? Go into that coffee house that you may not frequent and spend sometime talking with the other customers. This gives you a good feel of the potential market near you.

If you do not have a web page, yet it is time to utilize this tool for marketing your business and the products you offer. If you are not comfortable, creating your page there are many people that can do this for you and you can use this as an opportunity to promote your business as well. As they get to know your product while they are creating a web page for you, they can also refer others to your site. Remember, when creating a webpage you want to provide the potential customers with information and keywords that are specific to your company.

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Alternatives in pay per click

June 6th, 2006 by

Every good businessperson knows that one of the best ways to boost sales and traffic to their product is to allow for multiple payment options. By offering many different methods of payment, you allow the masses to all be equal in the purchase of the same goods. This eliminates the upper scale clients from having this product while keeping the less than fortunate from going without. There are many fashions of payment these days that can accommodate just about everyone.

Anyone who limits the acceptable payment methods to a mere few can easily be losing business and in turn losing money. As word of mouth on the net is a very fast river, that mentality of limited payment options can easily mar your success online. The bottom line is you must allow for convenient ways for your customers to pay for the product, or you will loose out on business. The method of paying by credit card is by far the biggest payment method going right now, with over 90% of all sales coming this way. It is clear and by far the most used method of payment, and a company would be ill advised to eliminate that fashion of payment from their options. It is not a difficult chore to set up your site to accept credit card payments; actually it is much easier than you think. There is a new contender in the payment option ring today; this payment method is the Pay Pal account.

This handy account has a completely revamped system that has eliminated all the quirks and bugs of its previous version, and is now very simple to use. This great tool is very safe for the transfer of funds to you, so there is minimal worry by the client. It also has a very good tracking system in place to protect you as well as the clients themselves. Again this is not the only contender in the ring, as the debit card seems to be gain momentum. It is said that this will be the vehicle of fund transfer for the future; clearly it is here to stay. It would not be advisable for any business owner to exclude these payment methods off their list. Toll free number and order forms still find their way into this option list of payment, as they have been reliable in the past and easy to keep track of. This is what is known as an offline transaction.

When it comes down to it, the idea of business is not to merely get by it is to succeed. If you limit yourself you are they opening the door for the competition to succeed and in turn shut you down. After all, a sale is still and always will be a sale.

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Business Home Internet Marketing Promotion

May 3rd, 2006 by

The home business Internet market is known to be more than a 6 billion dollar a year business. There is tremendous opportunity here and tremendous competition as well. To be competitive in the home business industry you have to take business home Internet marketing promotion seriously. This means that you have to decide that you are going to be a player and then go for it without stopping until you succeed.

There are many ways you can promote your home Internet business that do not cost a lot of money or time.

  1. Set up a blog on your home business web site and submit articles on home business or work at home related topics optimized for relevant keywords on a daily basis. Because fresh content can be expensive the http://www.NicheArticleClub.com can be an excellent place to obtain quality web site content for home business related websites.
  2. Set up an auto responder on your web site to capture e-mail address of interested visitors who may not be ready to buy now. E-mail marketing can be extremely effective and cheap. Be sure to comply with SPAM regulations.
  3. Submit articles to article directories for publishing. This builds inbound links to your web site. Be sure to target directories that have a higher page rank than your web site.

The most important part of business home internet marketing promotion is to be consistent on a regular basis. Keep at it and you will eventually reap the success you have been dreaming seeking.

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